Project: Branding development for a new company launch under the name Hearticulture

Challenge: Hearticulture, a new company specializing in creating sustainable, edible, and livable landscapes, needed a brand identity that captured their unique approach to landscape design, and stood out from the typical landscape logos/identity systems.

Solution: I developed a unqiue, innovative brand identity that reflects Hearticulture's core values:

Sustainability: Earthy color tones and organic shapes throughout the branding evoke a sense of environmental responsibility.
Edible Landscapes: Integration of subtle food-related imagery hints at the company's focus on incorporating edible elements into their designs.
Livable Spaces: The brand identity conveys a sense of peacefulness and harmony with nature, reflecting the creation of enjoyable outdoor spaces.

Deliverables:

Delivered logos in various formats for use across all touchpoints, stationery system, decals, stamps, presentation templates, and more

Impact: This branding system provides Hearticulture with a foundation for consistent brand communication across all platforms. The visually compelling identity effectively communicates their commitment to sustainable practices and creating beautiful, functional landscapes. The system far exceeded client expectations.

HEARTICULTURE BRANDING