DESIGNER/CREATIVE DIRECTOR
DESIGNER/CREATIVE DIRECTOR
This project brought A+E Networks Kids Day to life across a comprehensive visual campaign.
Challenge: Develop a cohesive brand identity for A+E Networks Kids Day, encompassing a wide range of applications.
Solution: I spearheaded the design, starting with a logo featuring a handrawn lizard, reflecting a live pet that would be at the event. I then hand-crafted unique fonts to create a playful and energetic visual language. This core identity was then translated across various touchpoints:
Posters: Eye-catching posters featuring the hand-drawn logo and custom fonts were designed to generate excitement for Kids Day across various locations at the event.
T-Shirts: Engaging and colorful T-shirt designs were created to celebrate the event and enhance brand visibility.
Freezer Wraps: Fun, eye-catching image wraps transformed freezers into vibrant promotional displays.
Tickets: Custom tickets were designed to not only grant admission to caricature drawings but also serve as collectable keepsakes for attendees.
Email Blasts: Engaging email blasts with custom graphics and hand-drawn fonts were created to drive event awareness and encourage online registration.