Rebranding of International Securities Exchange. Update to old logo, new logos for launch of new platform system, as well as new divisions, branding guide, new website and premiums. Role: Creative Director role.
Role: Creative Director and Designer
Update to the identity system for International Securities Exchange (ISE). System was designed to reflect the company as an industry innovator and technology leader. The focal point of the new identity was a redesigned corporate logo which built on ISE’s brand legacy by incorporating the globe with the new logotype set in a custom, hand drawn font, and presented in a color palette of platinum, used to represent technology. The new branding initiative also included the development of a full suite of logos, a new, revitalized corporate website, premiums and exhibit designs.